Digital Readiness
Digital Readiness is not just for large companies, organisations and government – In fact, it’s even more important for SMEs.
At Inboda we remove the complexity and simplify the language to make it less intimidating for SME business owners. We call it “Digital Readiness" - and it’s all about how you think about and engage with your prospects and customers. We start by conducting a digital readiness assessment to establish how digital ready your business is. Then we can show you how to use technology to optimise your processes in a way that enables better decision-making, game-changing efficiencies and a better and more personalised customer experience.
Software Integration
We assist our SME Clients with software integration to ensure that all systems and processes are optimised.
As a HubSpot agency partner, we offer CRM integrations that are either out of the box or customised to suit your business. The end result of implementing and optimising your software integration is we can help you automate your key business processes, align your sales and marketing, improve the quality and accessibility of your data and help you get a better ROI from your digital marketing investment.
CRM
Onboarding
Here we align your Sales and Marketing teams by customising the HubSpot CRM onboarding and training process.
We guide you through the specific software and explain in detail how it works and what it offers in terms of its features and capabilities – and then customise it to suit your unique business needs. This enables you and your team to use HubSpot immediately and reach your marketing and sales goals faster.
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Inbound Marketing
This is where we formulate and customise your Inbound Marketing strategy to optimise your digital presence and continually deliver an increasing number of qualified leads to your company.
We do this by:
- Determining your buyer personas
- Help you understand your customer’s journey
- Create strategies and campaigns to meet your sales and marketing goals
- Continually assess and improve performance.
Digital Marketing
You may ask what we mean by digital marketing?
Our definition just keeps getting broader and broader as new digital devices and channels become part of our everyday lives - and it’s not going to change anytime soon. Basically, Digital marketing is advertising delivered through digital channels - social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. We’ve been digital marketing consultants since Google was a baby and do things differently from the run-of-the-mill digital marketing agencies.Transition Planning
We realise that you cannot hit the pause button on your business while we help you digitally transform your business and optimise your sales, marketing and customer experience.
That’s why we design and plan the transition process to ensure your lead generation and sales do not miss a beat as we implement various steps in the transformation process.
